Paid search (Pay Per Click), if it is an option whatsoever, usually comes a bad second to search engine optimization (Search Engine Optimization). In Web marketing, there is a belief that SEO is a lot more economical. The view pervades that those organic rankings produce more clicks, greater conversions and better ROI than ppc. And also, most importantly, they’re cost-free. In the real globe, however, it’s not that basic. In this post, you’ll discover that in the fight between the two techniques there’s a tipping factor at which paid search appears the victor.