Unlike years ago, your company most likely has a web site today. You probably spent great cash on it. Taking things a step additionally, someone (maybe your web developer) along the road most likely told you that you required to obtain your site “optimized” in order for people to find it on Google, Yahoo!, Bing, and other search engines. So, you dutifully paid the requisite cash to optimize your site, anticipating the site visitors to come gathering. They really did not. So, currently what?